{"id":4441,"date":"2021-10-09T22:56:15","date_gmt":"2021-10-09T13:56:15","guid":{"rendered":"https:\/\/auto-worker.com\/blog\/?p=4441"},"modified":"2021-10-09T22:56:15","modified_gmt":"2021-10-09T13:56:15","slug":"post-4441","status":"publish","type":"post","link":"https:\/\/auto-worker.com\/blog\/?p=4441","title":{"rendered":"Google Analytics\u306e\u30e6\u30fc\u30b6\u30fc\u3084\u884c\u52d5\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u30b0\u30e9\u30d5\u306e\u70b9\u304c\u6d88\u3048\u308b\u30d0\u30b0\u306e\u5bfe\u51e6\u65b9\u6cd5"},"content":{"rendered":"

Web\u30b5\u30a4\u30c8\u306e\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30bd\u30d5\u30c8\u3068\u3057\u3066\u5727\u5012\u7684\u30b7\u30a7\u30a2\u3092\u6301\u3064Google Analytics\u3067\u3001\u7ba1\u7406\u753b\u9762\u306e\u30ec\u30dd\u30fc\u30c8\u306e\u30b0\u30e9\u30d5\u306e\u5ea7\u6a19\u70b9\u304c\u6d88\u3048\u308b\u4e8b\u8c61\u304c\u767a\u751f\u3057\u307e\u3059\u3002<\/p>\n

\u3053\u306e\u30b0\u30fc\u30b0\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u30b0\u30e9\u30d5\u306e\u70b9\u304c\u6d88\u5931\u3059\u308b\u5f71\u97ff\u7bc4\u56f2\u3068\u3001\u5bfe\u51e6\u65b9\u6cd5\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n

Google Analytics\u306f\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u306e\u30c7\u30d5\u30a1\u30af\u30c8\u30b9\u30bf\u30f3\u30c0\u30fc\u30c9<\/h2>\n

\u30d6\u30ed\u30b0\u3084Web\u30b5\u30a4\u30c8\u3092\u904b\u55b6\u3057\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u306b\u99b4\u67d3\u307f\u306e\u3042\u308bGoogle\u793e\u306e\u30b5\u30fc\u30d3\u30b9\u3068\u3044\u3048\u3070\u3001Google Analytics(\u30b0\u30fc\u30b0\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9)\u3067\u3059\u3002<\/p>\n

Google Analytics\u306f\u82f1\u5358\u8a9e\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u3066\u3001\u300cGA\u300d\u3068\u7701\u7565\u3055\u308c\u3066\u547c\u3070\u308c\u308b\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n

\"Google<\/p>\n

GA\u306f\u30a2\u30af\u30bb\u30b9\u6570\u304c\u6708\u95931000\u4e07PV\u4ee5\u4e0b\u3067\u3042\u308c\u3070\u7121\u6599\u3067\u5229\u7528\u3067\u304d\u307e\u3059\u304c\u3001\u7121\u6599\u3068\u306f\u601d\u3048\u306a\u3044\u307b\u3069\u306e\u9ad8\u6027\u80fd\u306a\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u30a2\u30af\u30bb\u30b9\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u518d\u8a2a\u7387\u3084\u3001\u7537\u5973\u6bd4\u3001\u5e74\u9f62\u5225\u306e\u30a2\u30af\u30bb\u30b9\u6570\u3084\u3001\u884c\u52d5\u5c65\u6b74\u3084\u6d41\u5165\u5143\u306a\u3069\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u65e5\u672c\u3067\u3082\u591a\u304f\u306e\u30d6\u30ed\u30b0\u306b\u5c0e\u5165\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u30d6\u30ed\u30b0\u3092\u7acb\u3061\u4e0a\u3052\u305f\u5f8c\u306b\u884c\u3046\u4f5c\u696d\u3068\u3057\u3066\u3001Google Analytics\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u304c\u63a8\u5968\u3055\u308c\u308b\u307b\u3069\u3067\u3059\u3002<\/p>\n

\u3082\u306f\u3084\u3001\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30bd\u30d5\u30c8\u3068\u3057\u3066\u3001\u30b0\u30fc\u30b0\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u30b7\u30a7\u30a2\u306fNo1\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

GA4\u304c\u30ea\u30ea\u30fc\u30b9\u4ee5\u964d\u3001\u30d0\u30b0\u304c\u653e\u7f6e\u3055\u308c\u308b\u3088\u3046\u306b<\/h2>\n

\u305d\u3093\u306aGoogle Analytics\u3067\u3059\u304c\u30012020\u5e7410\u6708\u306b\u65b0\u3057\u3044\u30d0\u30fc\u30b8\u30e7\u30f3\u3067\u3042\u308bGA4\u304c\u767b\u5834\u3057\u307e\u3057\u305f\u3002<\/p>\n

Google Analytics\u306f\u5143\u3005Web\u30b5\u30a4\u30c8\u3084\u30d6\u30ed\u30b0\u306a\u3069\u306e\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30bd\u30d5\u30c8\u3067\u3057\u305f\u304c\u3001\u30b9\u30de\u30db\u304c\u666e\u53ca\u3057\u305f\u3053\u3068\u3067\u30a2\u30d7\u30ea\u3082\u89e3\u6790\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n

\u305f\u3060\u3001\u3053\u306eWeb\u30b5\u30a4\u30c8\u7528\u3068\u30a2\u30d7\u30ea\u7528\u3067\u306f\u3001\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30bd\u30d5\u30c8\u306e\u8a2d\u8a08\u601d\u60f3\u304c\u5927\u304d\u304f\u7570\u306a\u3063\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n

\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u306e\u4ed5\u7d44\u307f\u3092Web\u30b5\u30a4\u30c8\u306e\u5834\u5408\u3068\u30a2\u30d7\u30ea\u306e\u5834\u5408\u3067\u7d71\u4e00\u3092\u56f3\u3063\u305f\u30d0\u30fc\u30b8\u30e7\u30f3\u304cGA4\u3067\u3059\u3002<\/p>\n

\u30a2\u30d7\u30ea\u7528\u3060\u3063\u305f\u3082\u306e\u3092Web\uff0b\u30a2\u30d7\u30ea\u3068\u3057\u3066\u767a\u5c55\u3055\u305b\u305f\u305f\u3081\u3001\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u304c\u30a4\u30d9\u30f3\u30c8\u306e1\u7a2e\u306b\u5909\u5316\u3057\u305f\u308a\u3001\u30bb\u30c3\u30b7\u30e7\u30f3\u304c\u306a\u304f\u306a\u3063\u305f\u308a\u3057\u307e\u3057\u305f\u3002<\/p>\n

GA4\u306e\u6b63\u5f0f\u7248\u304c\u30ea\u30ea\u30fc\u30b9\u3055\u308c\u305f\u3082\u306e\u306e\u3001\u6b63\u76f4\u6a5f\u80fd\u3068\u3057\u3066\u5341\u5206\u3068\u306f\u8a00\u3048\u307e\u305b\u3093\u3002<\/p>\n

\u305d\u306e\u305f\u3081\u3001\u4eca\u3082\u5f93\u6765\u7248\u306eGoogle Analytics\u306f\u5229\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u305f\u3060\u3001GA4\u304c\u30ea\u30ea\u30fc\u30b9\u3055\u308c\u3066\u4ee5\u964d\u3001Google Analytics\u306e\u30d0\u30b0\u304c\u653e\u7f6e\u3055\u308c\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30e6\u30fc\u30b6\u30fc\u306e\u6570\u5024\u304c\u30d0\u30b0\u3063\u305f\u308a\u3001\u52d5\u4f5c\u306b\u4e0d\u5177\u5408\u304c\u3042\u3063\u3066\u3082\u6539\u4fee\u3055\u308c\u306a\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u203b\u3082\u3061\u308d\u3093\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u306e\u6570\u5024\u30c7\u30fc\u30bf\u304c\u304a\u304b\u3057\u3044\u5834\u5408\u306a\u3069\u306f\u3001\u4fee\u5fa9\u304c\u884c\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n

Google Analytics\u306e\u30ec\u30dd\u30fc\u30c8\u30b0\u30e9\u30d5\u306e\u70b9\u304c\u6d88\u3048\u308b\uff1f<\/h2>\n

Google Analytics(GA)\u3067\u767a\u751f\u3057\u3066\u3044\u308b\u30d0\u30b0\u306e\uff11\u3064\u306b\u30ec\u30dd\u30fc\u30c8\u306b\u8868\u793a\u3055\u308c\u308b\u30b0\u30e9\u30d5\u306e\u70b9\u304c\u6d88\u3048\u308b\u4e8b\u8c61\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

GA\u306e\u7ba1\u7406\u753b\u9762\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3001\u5de6\u30e1\u30cb\u30e5\u30fc\u306e\u300c\u30e6\u30fc\u30b6\u30fc\uff1e\u6982\u8981\u300d\u3092\u9078\u3076\u3068\u3001\u6307\u5b9a\u671f\u9593\u306e\u30e6\u30fc\u30b6\u30fc\u6570\u3092\u30b0\u30e9\u30d5\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/p>\n

\"Google<\/p>\n

\u30e6\u30fc\u30b6\u30fc\u306e\u6982\u8981\u3067\u306f\u3001\u30c7\u30a4\u30ea\u30fc\u306e\u30e6\u30fc\u30b6\u30fc\u6570\u306b\u52a0\u3048\u3001\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u3084\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u6570\u3001\u76f4\u5e30\u7387\u3068\u3044\u3063\u305fWeb\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u3067\u57fa\u672c\u7684\u306a\u6307\u6a19\u306e\u6570\u5024\u304c\u78ba\u8a8d\u53ef\u80fd\u3067\u3059\u3002<\/p>\n

KPI\u7b49\u3092\u8a2d\u5b9a\u3057\u3066\u3044\u308b\u5834\u5408\u306fGA\u306e\u7570\u306a\u308b\u6307\u6a19\u3084\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3092\u304b\u3051\u5408\u308f\u305b\u305f\u6570\u5024\u3092\u898b\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u304a\u304a\u307e\u304b\u306b\u30b5\u30a4\u30c8\u72b6\u6cc1\u3092\u30e6\u30fc\u30b6\u30fc\u6982\u8981\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u63b4\u3080\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u3057\u304b\u3057\u3001\u3053\u306eGA\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u8868\u793a\u3055\u308c\u3066\u3044\u308b\u30b0\u30e9\u30d5\u306e\u70b9\u304c\u6d88\u5931\u3059\u308b\u30d0\u30b0\u304c\u767a\u751f\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\"Google<\/p>\n

\u540c\u3058\u96c6\u8a08\u671f\u9593\u3067\u3059\u304c\u3001\u8d64\u67a0\u90e8\u5206\u3067\u30b0\u30e9\u30d5\u306b\u8868\u793a\u3055\u308c\u3066\u3044\u305f\u70b9\u304c\u6d88\u3048\u3066\u3044\u308b\u306e\u304c\u5206\u304b\u308a\u307e\u3059\u3002<\/p>\n

\u5b9f\u306f\u30de\u30a6\u30b9\u30ab\u30fc\u30bd\u30eb\u3092\u30b0\u30e9\u30d5\u306b\u3042\u308b\u5ea7\u6a19\u70b9\u306b\u5408\u308f\u305b\u308b\u3068\u3001\u3069\u3093\u3069\u3093\u6d88\u3048\u3066\u3044\u304f\u3068\u3044\u3046\u6319\u52d5\u3067\u3059\u3002<\/p>\n

\u672c\u6765\u306fGA\u306e\u30b0\u30e9\u30d5\u306b\u8868\u793a\u3055\u308c\u308b\u70b9\u306b\u30de\u30a6\u30b9\u30ab\u30fc\u30bd\u30eb\u3092\u3042\u308f\u305b\u308b\u3068\u3001\u305d\u306e\u5ea7\u6a19\u70b9\u306e\u6570\u5024\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/p>\n

\"Google<\/p>\n

\u3057\u304b\u3057\u3001Google Analytics\u3067\u30d0\u30b0\u304c\u767a\u751f\u3059\u308b\u3068\u3001\u30b0\u30e9\u30d5\u306e\u70b9\u304c\u6d88\u5931\u3057\u3001\u4e0a\u8a18\u306e\u3088\u3046\u306a\u5ea7\u6a19\u70b9\u3067\u306e\u6570\u5024\u304c\u78ba\u8a8d\u3067\u304d\u306a\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u30c7\u30a4\u30ea\u30fc\u4ee5\u5916\u306b\u30a6\u30a3\u30fc\u30af\u30ea\u30fc\u3084\u30de\u30f3\u30b9\u30ea\u30fc\u3082<\/h2>\n

\u3053\u306eGoogle Analytics\u306e\u30ec\u30dd\u30fc\u30c8\u306e\u30b0\u30e9\u30d5\u306e\u70b9\u304c\u6d88\u3048\u308b\u4e8b\u8c61\u306f\u30c7\u30a4\u30ea\u30fc\u306e\u30ec\u30dd\u30fc\u30c8\u306b\u9650\u5b9a\u3055\u308c\u3066\u3044\u308b\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n

\u9031\u6b21\u306e\u30ec\u30dd\u30fc\u30c8\u6570\u5b57\u3092\u8868\u793a\u3059\u308b\u30a6\u30a3\u30fc\u30af\u30ea\u30fc\u3084\u6708\u6b21\u306e\u30de\u30f3\u30b9\u30ea\u30fc\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u3082\u30b0\u30e9\u30d5\u306e\u70b9\u304c\u6d88\u3048\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n

\"Google<\/p>\n

\u305d\u306e\u305f\u3081\u3001\u30ec\u30dd\u30fc\u30c8\u96c6\u8a08\u671f\u9593\u3084\u3001\u65e5\u6b21\u30fb\u9031\u6b21\u30fb\u6708\u6b21\u3068\u3044\u3063\u305f\u533a\u5207\u308a\u304c\u95a2\u4fc2\u3057\u3066\u3044\u308b\u308f\u3051\u3067\u3082\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n

GA\u306e\u884c\u52d5\u30ec\u30dd\u30fc\u30c8\u3067\u3082\u70b9\u306e\u6d88\u5931\u304c\u767a\u751f<\/h2>\n

\u307e\u305f\u3001\u30b0\u30e9\u30d5\u306e\u70b9\u304c\u6d88\u3048\u308b\u306e\u306f\u3001GA\u306e\u30e6\u30fc\u30b6\u30fc\u30ec\u30dd\u30fc\u30c8\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n

\u884c\u52d5\u30ec\u30dd\u30fc\u30c8\u3067\u300c\u30b5\u30a4\u30c8\u30b3\u30f3\u30c6\u30f3\u30c4\uff1e\u3059\u3079\u3066\u306e\u30da\u30fc\u30b8\u300d\u3067\u30b0\u30e9\u30d5\u3092\u8868\u793a\u3057\u305f\u5834\u5408\u3067\u3082\u767a\u751f\u3057\u307e\u3057\u305f\u3002<\/p>\n

\"Google<\/p>\n

\u305d\u306e\u305f\u3081\u3001Google Analytics\u3067\u30b0\u30e9\u30d5\u3092\u8868\u793a\u3059\u308b\u30ec\u30dd\u30fc\u30c8\u5168\u822c\u3067\u3001\u70b9\u304c\u6d88\u5931\u3059\u308b\u30d0\u30b0\u304c\u8d77\u304d\u3066\u3044\u308b\u3068\u63a8\u6e2c\u3055\u308c\u307e\u3059\u3002<\/p>\n

GA\u30b0\u30e9\u30d5\u306e\u70b9\u304c\u6d88\u3048\u308b\u539f\u56e0\u3068\u5bfe\u51e6\u65b9\u6cd5<\/h2>\n

Google Analytics\u306e\u30b0\u30e9\u30d5\u306e\u70b9\u304c\u6d88\u3048\u308b\u539f\u56e0\u3067\u3059\u304c\u3001\u76f4\u63a5\u7684\u306a\u539f\u56e0\u3068\u3044\u3046\u306e\u306f\u7279\u5b9a\u304c\u96e3\u3057\u3044\u72b6\u614b\u3067\u3059\u3002<\/p>\n

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